For fun I started to build a branding for a line of headphones. I begun with an idea for a logo of a cat's head with equalizer bars creating the shape, and the name "purr", feeling the rich, sonorous sound of a cat's purr goes well with wanting a good pair of headphones to listen to music.

From there, I thought about my old experience as a manager in a music department and how most headphones were in black or white, very safe colors. Very boring. So I thought I would create a niche color brand line, made up of colors you rarely, or not at all, find in electronics. I brought those colors through to the boxes to help them stand out brilliantly on shelves. Even if these boxes are placed on the bottom shelf it can attract the eye!